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re are countless beauty brands out there, but few have the staying power of some of the most iconic English cosmetics brands. In this article, we’ll explore the history, branding, and unique appeal of three of England’s most recognized makeup brands. First up is Rimmel, which was founded by Eugene Rimmel in 1834. This brand has a classic, understated feel, and is known for quality products at affordable prices. Rimmel’s typography is often referenced as one of the best examples of serif typography in the beauty industry. With signature products like Scandaleyes mascara, Stay Matte Liquid Lip Color, and Lasting Finish Foundation, this brand has been a favorite among young and sophisticated beauty enthusiasts alike for generations. Next is Charlotte Tilbury, which was launched in 2013 by celebrity makeup artist Charlotte Tilbury. With a luxury aesthetic and innovative formulas, Charlotte Tilbury has quickly become a cult classic among beauty insiders. With products like the Magic Cream and Pillow Talk lipstick, Charlotte Tilbury is known for glamor and sheen. However, unlike some luxury brands, this brand focuses on inclusion and celebrates each individual's unique beauty. Last, but certainly not least, is the whimsical brand Unicorn Cosmetics. Known for its colorful and playful aesthetics, this brand has garnered a loyal following among those who don’t take themselves too seriously. With products like the Unicorn Cosmetics Lashes and Just Chillin' Loose Pigment, this brand offers a fun and carefree addition to any beauty arsenal. In conclusion, England has a rich history of makeup and cosmetic brands, and these three icons are a testament to the country's unique aesthetic. From classic and affordable to innovative and luxurious to playful and imaginative, there is something to suit every beauty need and taste.